Date women Campo Grande

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Brazil faces one of the world's worst Covid outbreaks, with confirmed cases approaching 3 million. The coronavirus pandemic has further accentuated inequalities — of the five Rio neighbourhoods with the highest of deaths, four are in the West Zone — with Campo Grande in first place, with deaths to date.

Usually black women from low-income communities run businesses to survive Josefinas Colab offers space to create enterprises born out of opportunity rather than of necessity. In the past year, Josefinas Colab has built networks that have enabled it to deliver a three-stage Covid-response campaign.

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The first, emergency stage was focused on distributing food parcels and locally-purchased fruit and vegetables, as well as hygiene kits and face masks to local families that needed them. They collected donations and, from March to July, distributed 4, parcels and 2, masks.

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Above: An Instagram enables the women entrepreneurs to promote their businesses, while improving their communication and social media skills. With the money, raised via crowdfunding website BenfeitoriaJosefinas Colab is distributing food parcels, protection kits and diapers along with food for the children of the entrepreneurs. In total, 60 women entrepreneurs from favelas and peripheral communities like Campo Grande were supported. Asplande was founded in to improve the socio-economic inclusion of women from favelas and other low-income areas in Rio.

Camila Loren pictured is one of those entrepreneurs. She had just closed a deal with a space where she would sell her sustainably produced, handmade clothes when the coronavirus hit Brazil. I was developing a new collection and [then] the store where I would sell it had to close. How would I eat? I was developing a new collection and then the store where I would sell it had to close. However, Josefinas Colab's campaign aims to provide support beyond food and masks.

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Loren and the other entrepreneurs are also receiving online support to help them maintain their social enterprises and come up with creative ideas during the pandemic. Loren was invited to take part in one of these to present her business. The online mentoring, meanwhile, takes place on WhatsApp: in Brazil, the messaging app is often included in prepaid mobile internet packages, which are usually more affordable than home internet fees.

Through WhatsApp, she and her team send short videos that can be easily downloaded, voice notes and written messages. Josefinas Colab has started including letters of support and poems along with the food parcels sent to these women, to provide some comfort during the pandemic, with the letters and poems sparking further conversations among the group via WhatsApp.

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This latest initiative will soon be the subject of a book and short documentary. Brazil's new president aims to turn around the country's fortunes. But Jair Bolsonaro might do well to listen to a young social entrepreneur who has already spent 15 years helping Brazil's poorest people set up their own small businesses. But on a recent visit, three Brazilian visitors are inspired by British women's work in social enterprise.

Female black power: The Rio de Janeiro entrepreneurship group finding solidarity amid crisis. Yael Berman 7th August Josefinas Colab offers space to create enterprises born out of opportunity rather than of necessity In the past year, Josefinas Colab has built networks that have enabled it to deliver a three-stage Covid-response campaign.

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Overcoming anxiety Camila Loren pictured is one of those entrepreneurs. Tags: British Council. Julie Pybus.

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Collection: Global Perspectives on Social Enterprise. Maria Eduarda Lannes. Caroline Hailstone.

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